Fitbit just unveiled its answer to the Apple Watch - here's what it's like

As Fitbit's answer to the Apple Watch, Ionic can handle fitness tracking, sleep tracking, contactless payments, music, and more.

The watch costs $300 and will be available everywhere starting this October.

While Fitbit refers to Ionic as its first smartwatch, the company has released two other smartwatches in the past - Blaze and Surge. But unlike those two smartwatches, where the industrial design was outsourced, both Ionic's hardware and software were designed entirely in-house by the Fitbit team.

While we're still testing the Ionic smartwatch (we have it in our offices and will publish a full review in a few weeks), here's everything we can tell you so far.