Yuri Gripas/Reuters
"Do I get a discount for that?" the president asked jokingly while unloading a bunch of books from his shopping basket at the
"Maybe a neighbor's discount," the clerk joked back.
It is not clear whether Obama would have taken the discount, if offered.
The first family shopped at the same bookstore last year.
On Saturday, Obama was met by a mostly cheery crowd of shoppers and got a round of applause when a baby earned a presidential selfie.
Over the clicking of cameras and flashes of smart-phones, one shopper yelled: "When are you going to close Guantanamo?"
"We're working on it," the president replied. "Any other issues?"
Started in 2010 by credit card company American Express, Small Business Saturday comes on the Saturday after Thanksgiving Day, to encourage people to spend their holiday shopping dollars at small businesses.
It is the Black Friday for mom-and-pop shops that has become an annual tradition and has gained momentum, spawning "shop local" movements in communities across the country.
Last year, shoppers spent about $5.7 billion at small companies on Small Business Saturday, according to a joint survey by National Federation of Independent Business and American Express.
The White House released a list of the books purchased by the Obama trio:
- Being Mortal: Medicine and What Matters in the End by Atul Gawande
- Junie B. Jones and a Little Monkey Business by Barbara Park
- I Spy Sticker Book and Picture Riddles by Jean Marzollo
- Brown Girl Dreaming by Jacqueline Woodson
- All the Light We Cannot See by Anthony Doerr
- Heart of Darkness by Joseph Conrad
- Age of Ambition: Chasing Fortune, Truth, and Faith in the New China by Evan Osnos
Last year, the president and his daughters bought The Kite Runner, Harold and the Purple Crayon and The Sports Gene.
Here is a video of the family checking out at the store:
(Reporting by Elvina Nawaguna; Editing by Sandra Maler and Gunna Dickson)