We went to Victoria's Secret to see the risque photos in stores that moms of teenage girls are freaking out about - here's what we found
The store we visited was in Westfield mall in the Financial District of Manhattan. From the outside, you immediately see how the two brands are marketed side by side.
Victoria's Secret lingerie is at the front of the store. This photo is a typical example of the overtly sexualized displays you find in this section.
Lingerie has become a weak spot for the brand. In the most recent quarter, sales were down in this category for Victoria's Secret.
In a separate room, we found PINK clothing and underwear, which is aimed at a younger demographic of girls aged between 14 and 22.
PINK has seen stronger sales than the other part of the store in recent years. During the third quarter of 2017, total sales increased in the mid-single-digit range, the company said in its earnings call.
In the store we visited, the PINK section had its own cashier ...
... and dressing room.
Although the two sections are obviously split, a couple of paces away from the teenage apparel, you'll find the risque lingerie and advertising at Victoria's Secret ...
... which could be inappropriate for the younger PINK customer shopping in the store. It doesn't exactly appeal to parents.
The Angels have a prominent place in the store, and there's a large screen showing videos of the runway shows. Victoria's Secret has been criticized for this, as customers claim these rail-thin models are not suitable role models for young girls.
The store has been slow to jump on body-positive campaigns that have proven beneficial for brands such as Aerie, a teen underwear retailer that has seen 11 consecutive quarters of same-store sales growth.
While the two brands were clearly split at this store, overall, it was a confusing shopping experience.
Victoria's Secret did not immediately respond to our request for comment.
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