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We went to a Victoria's Secret store in NYC and saw why the brand is 'getting weaker by the day'

Aug 26, 2024, 16:36 IST

Weak sales at Victoria's Secret are plaguing its parent company, L Brands, dragging down its stock price more than 37% over the past year.

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After posting another month of subpar sales, a retail analyst said in a note to clients that there is "mounting evidence the VS monopoly is losing share every single day," CNBC reported, concluding the brand is "getting weaker by the day."

If you visit a store, it's clear why.

I became obsessed with Victoria's Secret in college, buying bras, underwear, lingerie, clothes, swimsuits, and perfume from the brand in its stores and online. I would typically buy something every two months or so. It was excessive, but I loved how fun the brand was and all the luxurious stuff I could get with tons of discounts because I shopped there so often.

For the past four years, I've had a Victoria's Secret Angel VIP credit card. But over the past two, I've noticed a deep dive in the quality of materials it uses, the number of deals I can get, and the overall variety of options it offers.

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I recently visited a Victoria's Secret store to see how the brand has changed.

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