United's CEO bought a full page ad in dramatic apology for passenger dragged off plane
On Thursday, the airline published a full-page ad in several major US newspapers in which CEO Oscar Munoz apologized for how the customer was treated and how the situation was handled.
Munoz also outlined how the company is changing its policies so that an incident like this never happens again.
The ad, which ran in the Washington Post and the Wall Street Journal, reads:
The CEO also shared six changes the company is making to better serve customers.
You can see the full add below.
United has been under fire ever since a passenger was forcibly removed from one of its flights earlier this month.
The incident happened on April 9 aboard a plane in Chicago heading to Louisville. The passenger, 69-year-old David Dao, was dragged off the plane by Chicago Aviation police officers after refusing to give up his seat on the plane. A fellow passenger recorded the incident and the video quickly went viral.
The video sparked public outrage, not only against United, but against the airline industry in general for its practice of overbooking and treatment of passengers.