The 10 most purchased brands in the world
10. Dove — owned by Unilever, Dove ranks third in the report's top 10 health and beauty brands and it was among the top five growing brands in Latin America. It added 31 million households compared to the last year's report.
9. Knorr — owned by Unilever. Knorr's stock cubes, flavor pots, and powder mixes remain popular the world over.
Consumer reach points: 1.86 million.
8. Indomie — owned by Indofood. This Asian instant-noodle brand ranks number one in Indonesia and has expanded out of Asia into Turkey.
Consumer reach points: 1.9 million
7. Nescafé — owned by Nestlé. The coffee brand remains popular but has fallen from 6th place in 2014's ranking.
Consumer reach points: 2 million.
6. Pepsi — owned by PepsiCo. Egypt is one of the few corners of the world where Pepsi is chosen more often than Coca-Cola.
Consumer reach points: 2.2 million.
5. Lays — owned by PepsiCo. Lays added another 25 million households to its reach this year.
Consumer reach points: 2.2 million.
4. Maggi — owned by Nestlé. This is Nestlé's highest-ranking brand. It produces instant soups, stocks, sauces, and noodles.
Consumer reach points: 2.4 million.
3. Lifebuoy — owned by Unilever. This year, Lifebuoy attached disinfecting devices to shopping trolley handles in the UAE and in Indonesia and it created a warning system providing mobile alerts to remind people to wash their hands thoroughly. It also made the red packets traditionally handed out to family and friends at Chinese New Year double up as usable soap.
Consumer reach points: 2.6 million.
2. Colgate — owned by Colgate-Palmolive Company. Despite already being bought by two thirds of households worldwide, Colgate still managed to acquire an additional 40 million households — the biggest gain of all the brands in this year's analysis.
Consumer reach points: 4.3 million.
1. Coca-Cola — owned by The Coca-Cola Company. Coca-Cola famously has an aim to be ‘within an arm’s reach of desire'. It builds awareness by supplying local stores with branded fridges for its drinks, increasing both physical availability and brand awareness.
Consumer reach points: 6.3 million.
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