Recess
Recess, a New York based startup selling a CBD sparkling beverage, canned a feeling.
- Recess is a sparkling CBD beverage geared towards anxious, aesthetic-obsessed millennials.
- Founder and CEO Ben Witte launched Recess in October 2018 with a brand-marketing-first approach.
- While Recess has skyrocketed in popularity on social media, the company has been navigating unclear CBD regulations behind the scenes.
- Visit Business Insider's homepage for more stories.
Recess's Instagram page is like stepping into a pastel, millennial dreamscape.
Recess is a one-year-old, New York-based startup whose product is a canned beverage containing CBD. While the brand has skyrocketed in popularity on social media, the company has been navigating unclear CBD regulations behind the scenes.
Recess' Instagram has no shortage of vivid imagery: A cartoon Saturn dips into a warm periwinkle sea, three pink Recess cans spout octopus arms, and a creamsicle colored Recess can crashes into the moon.
"We canned a feeling," Recess founder and CEO Ben Witte told Business Insider.