TD Ameritrade is suspending in-person visits to its 260 US branches as part of its coronavirus response

• TD Ameritrade will start suspending in-person customer visits to its 260 US branches beginning Thursday as part of its coronavirus response.
• "We continue to follow the guidance of organizations like the World Health Organization, the CDC, and state health departments to provide a safe and healthy environment for clients and the employees who serve them," a spokesperson told Business Insider.
• Visit BI Prime for more stories.

TD Ameritrade will start suspending in-person visits to its 260 US branches on Thursday to help prevent the spread of coronavirus, as financial services firm scramble to respond to unprecedented business disruption sparked by the outbreak.

"Clients can reach their financial consultants via the local branch phone number," a spokesperson said. "We continue to follow the guidance of organizations like the World Health Organization, the CDC, and state health departments to provide a safe and healthy environment for clients and the employees who serve them."

Other firms are taking similar measures to limit the spread of the virus. JPMorgan Chase said Wednesday it would close about 20% of its US branches due to the coronavirus, CNBC first reported. The bank has around 5,000 branches.

TD Ameritrade, the Omaha-based brokerage affiliate of TD Bank that's set to merge with Charles Schwab later this year, reported some 9,200 employees in a January filing. The firm oversaw some $1.4 trillion in client assets through the end of 2019.

TD Bank, which is based in Toronto, said earlier this week it would begin on Thursday temporarily closing "many" of its branches.