Krispy Kreme is giving 500 boxes of doughnuts to a student after trying to shut down his business reselling them in his hometown

• Krispy Kreme is donating 500 dozen doughnuts to Jayson Gonzalez, 21, after learning he would cross state lines to resell their product.
• Minnesota does not have any Krispy Kreme stores, so Gonzalez, of Champlin, Minnesota, would drive 270 miles to a Krispy Kreme store in Clive, Iowa, every weekend and buy up to 100 boxes to resell in his hometown.
• When Krispy Kreme first learned of his business venture, they told him to stop, citing concerns of "product quality and regulatory compliance."
• Now the company says it will allow Gonzalez to work "as an independent operator" so he can use the business venture to help pay off his student debt.
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Krispy Kreme is giving a college student 500 boxes of doughnuts after first asking him to stop his re-sale business of their product.

Jayson Gonzalez, 21, of Champlin, Minnesota, told the Associated Press that he would drive 270 miles to a Krispy Kreme store in Clive, Iowa, each weekend to buy up to 100 boxes of 12 doughnuts and bring them back to Champlin, Minnesota, and resell them. Minnesota has been without Krispy Kreme stores for 11 years.

Gonzales said he would charge $17 to $20 a box, when the boxes usually sell for around $10. He stopped when he received a phone call from Krispy Kreme's Nebraska office telling him to stop after the St. Paul Pioneer Press reported on his money-making scheme.

But Krispy Kreme has apparently changed its mind and is now encouraging Gonzalez to continue his business venture, according to a statement provided to Business Insider.

Krispy Kreme Doughnut Corporation said that upon reaching out to Gonzalez, they learned he was hoping to graduate Metropolitan State University in St. Paul in 2021 completely debt free, and was putting money made from the doughnuts toward that.

Krispy Kreme praised the accounting student's "entrepreneurial spirit," and it wants to help him achieve his goals. The first step is donating 500 dozen doughnuts toward his cause.

The company said it had initially told Gonzalez to stop selling its doughnuts because it wanted to "to ensure product quality and regulatory compliance to protect both Jayson and Krispy Kreme."

"Our main concern is that the doughnuts Jayson sells maintain our high product quality standards, given the distance and manner in which he is transporting and distributing them," the company said. "So, we are happy to work with Jayson as an independent operator to ensure consistent delivery of our high-quality doughnuts to our fans in Minnesota. We wish Jayson great success and we're thrilled to help him achieve it by donating 500 dozen doughnuts when he re-starts his business."

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