- I tested a 2020 Nissan Titan PRO-4X pickup truck, a longtime also-ran in the red-hot US full-size market.
- The Nissan Titan has always had a tough time stealing buyers from Ford, Chevy, GMC, and RAM, as well as Toyota. But as pickup-truck sales have boomed, the Titan doubled deliveries in 2017 and held onto those gains in 2018.
- So Nissan elected to update the half-ton for 2020.
- My well-equipped tester cost about $50,000 - an appealing price for a truck with this much going on.
- I kinda sorta liked the Nissan Titan, but it's definitely challenged when you compare it with the big guys from Detroit.
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You never stop hearing about the mighty Ford F-150, America's truck. And soon after, the contingent that would rather carry a Chevy hubcap down the street than drive a Ford pipes up about the Silverado. Fancier GM customers then bring up the GMC Sierra. And lest we forget, the RAM 1500 has its partisans - and we named the all-new pickup our 2019 Business Insider Car of the Year.
If you must, must, must go Japanese, then Toyota's Tundra is likely your first choice.
At long last, we arrive at the forgotten man of the US truck market: The Nissan Titan.
Personally, I try not to forget about it, given that it's been around since 2004. Sales have also risen of late, as a pickup boom has affected the American psyche.
So when Nissan asked me if I'd like to sample the updated 2020 Titan, I said, "Toss me the key!"
Here's how it went: