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Financial advisors have met their match in TikTok

Dan DeFrancesco   

Financial advisors have met their match in TikTok

Hey there! Dan DeFrancesco in NYC, and you best give grandma a heads up about the risk of sending checks through the mail before your next birthday.

Today, we've got stories on James Gorman's succession plans at Morgan Stanley, why the beef between some partners and David Solomon at Goldman Sachs is still very real, and how to change your mindset about working out.

But first, I'm going to tell you how to absolutely CRUSH the market.


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1. Swipe up to be a millionaire.

The impact of artificial intelligence on Wall Street has plenty of people concerned, but some financial advisors fear a much more sinister opponent.

A Gen Zer with a ring light.

A recent conference in Dublin had investment professionals fretting over the growing power financial influencers hold over young people, Insider's Lindsay Dodgson writes.

"What we don't want is them getting their financial information on TikTok," said one executive. "That's exploded. I think that's really frightening."

Financial advisors are right to be concerned. A 2022 survey found Gen Z was more likely to seek out financial advice from TikTok (34%) and YouTube (33%) than a financial advisor (24%).

And honestly, who could blame them?

For generations, advisors have gotten by with the same old pitch: The markets are complicated and risky. Trust us to help you navigate them and get the best returns possible.

The truth, though, is that they often can't get you the best returns. Sometimes, you're better off sticking your money in a low-fee index fund than handing your money to an advisor. (This is not financial advice!)

Still, that pitch largely went unchallenged for years. But Gen Z is a generation built on bucking the norm. Time and again, they've shown no interest in following in their predecessors' footsteps simply because that's the way things have always been done. Couple that with their often obsessive consumption of social media, and you start to see why financial advisors never had a fighting chance.

Of course, that's not to say this trend is a good thing. I've often poked fun at people who take financial advice from social media. There's no shortage of influencers — particularly in crypto — offering bad advice. My general rule of thumb is the more emojis being used to describe the investing strategy, the faster you should run in the opposite direction.

More on why advisors are worried about young people turning to TikTok for help with their finances.


In other news:

2. Some clues about James Gorman's exit plans from Morgan Stanley. The bank's long-serving CEO offered clarity on when he planned to step down, including a list of things he'd like to wrap up before handing over the reins. Here's what we know about succession timing at Morgan Stanley.

3. Shrooms and surfing are the key to recovering from your hedge fund blowing up. Kyle Davies and Su Zhu, the founders of crypto-focused fund Three Arrows Capital, have been staying busy after their firm collapsed last year. From spending time in Bali to attending a Formula 1 event, here's how Davies and Zhu are living the high life.

4. A boutique investment bank just launched to help startups sell their business. Brian and Lisa Sugar, founders of the digital publisher PopSugar, started Avid Capital Advisors to help consumer brands and software developers looking to sell themselves to larger corporations. Check out all the details.

5. Some Goldman Sachs' partners and CEO David Solomon can't seem to get on the same beat. A new report from The Wall Street Journal detailed how tensions on both sides remain high, with Solomon's DJ side hustle not helping his cause. More here.

6. Here's how much you can save by moving to Miami. If you're still considering heading to South Beach, we've got a rundown on the taxes and cost of living savings you'll get when moving from New York, San Francisco, and Chicago. Here's the breakdown.

7. And if you're really looking to save on your next move ... Check out these 15 smaller markets where the average down payment for a starter home won't run you more than $50,000. Happy house hunting.

8. Let's just put a pin in this and circle back tomorrow. So-called workplace jargon has got younger generations feeling some kind of way. Read this and then we can touch base.

9. A drink a day keeps the doctor away. Turns out a bit of booze each night can help with your stress and even reduce your risk of a heart attack, according to a new study. But not everyone is sold.

10. Changing your mindset about going to the gym could do you wonders. A fitness influencer details how adding 60 seconds to her workout improved her attitude about exercising. More on that here.


Curated by Dan DeFrancesco in New York. Feedback or tips? Email ddefrancesco@insider.com, tweet @dandefrancesco, or connect on LinkedIn. Edited by Jeffrey Cane (tweet @jeffrey_cane) in New York and Nathan Rennolds (tweet @ncrennolds) in London.



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