+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

FINALLY: You'll soon be able to 'dislike' things on Facebook, says Mark Zuckerberg

Sep 16, 2015, 00:10 IST

Steve Jennings/Getty

Mark Zuckerberg announced today that Facebook is finally working on a "Dislike" button.

Advertisement

"I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we're working on it and shipping it," Zuckerberg said during a Q&A at Facebook's headquarters.

Zuckerberg said that the social network didn't immediately design way because it didn't want it to become a Reddit-style system of upvoting and downvoting.

"That isn't what we're here to build in the world," Zuckerberg said.

But, Facebook and Zuckerberg have realized that people aren't looking to downvote each other, but to have an option to express feelings other than "liking." Zuckerberg cited moments like the news about the recent refugee crisis or even posts about family members who have died. Users don't want to "like" those items, but right now, have no other option.

Advertisement

"What they really want is the ability to express empathy. Not every moment is a good moment," Zuckerberg said.

Facebook has been working on it for awhile, and it hopes to launch it soon, he said.

"It's surprisingly complicated to make an interaction that will be simple," Zuckerberg said.

NOW WATCH: This is what happens to your brain and body when you check your phone before bed

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article