Fifa fans in India rejoice: Adidas just launched an experience worthy urban football destination

Adidas, the global leader in football is the official sponsor of the FIFA World Cup. And now the premium sports brand has just announced the launch of its first ever urban football destination in India- the Base Plaza at Chattarpur in Delhi.

The need
This would help to promote the sport at a grass-root level and provide football enthusiasts a world class football experience. The Base has been designed keeping in mind the needs of the new age urban footballer and aims at redefining their playing experience. ALSO READ: HOW TO START A REEBOK STORE OF YOUR OWN

Design
Spread across a sprawling 2.5 acres, the Base features two pitches - a natural pitch of 24,000 sq. ft. which can be split up into two small pitches for 5/6-a-side football and an artificial pitch of 9,000 sq. ft.



(The Base, Delhi)

Artificial pitch
The artificial pitch is made of the finest quality FIFA Recommended artificial turf and is ideal for professional and semi-professional use. It uses innovative 3D Rootzone technology with a face yarn of 10,000 denier XP + Slit Film, and 5,000 denier polylon as secondary fibre. This technology reduces strain on players’ knees and ankles, allowing them to move swiftly and quickly across the pitch, thereby minimizing the risk ofinjuries. Each pitch has an individual Ace and X style dugout to ensure a stadium-like atmosphere for the urban football creators

Technology in the game
Introducing international technology and innovation to the football creators and aspiring talent for the first time in India, adidas unveiled the miCoach Smart Ball. The smart ball’s unique sensor technology allows these creators to fine-tune their technique with instant feedback on attributes such as power, spin, strike and target.ALSO READ: HOW MUCH MONEY DO YOU NEED TO START A REEBOK FRANCHISE

A wholesome experience
Additionally, the BASE includes a variety of unique features made to give the footballers a 365-day 24x7 immersive football experience. The carefully designed walking paths allow easy and convenient movement for players as well as audience around the venue without disturbing the pitches. Other facilities include washrooms and changing rooms that are placed strategically to allow easy access from either pitch, F&B areas that have been created to cater to one’s energizing needs and a parking space for 150 cars.