+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Fewer people watched Miss Universe this year, even with the winner mix-up going viral

Dec 21, 2015, 23:24 IST

Miss Philippines, Pia Alonzo Wurtzbach is crowned Miss Universe 2015.Michael Becker/Fox

It seems more people were talking about the Miss Universe pageant and its mistaken crowning than actually watching it.

Advertisement

Nielsen reports that Fox's broadcast of the annual contest earned a 1.7 rating with the advertiser-preferred 18- to 49-year-old audience, according to preliminary data, less than the 2.0 rating NBC earned last year for the pageant.

This year's program was watched by 6.2 million total viewers. That number is more than a million viewers less than last year's 7.7 million total viewers.

A Fox representative does note that the network aired this year's pageant from 7 p.m. to 10 p.m., while NBC aired last year's event from 8 p.m. to 11 p.m. when more people are traditionally watching television. NBC's broadcast also aired in late January with no competition from football, according to Variety.

Nevertheless, the mistaken crowning of Miss Colombia Ariadna Gutierrez by host Steve Harvey created a huge ripple across social media on Sunday night. The host apologized, saying he had read the wrong name off the ballot he was given.

Advertisement

After some confusion, rightful winner Miss Philippines Pia Alonzo Wurtzbach was crowned.

This is the first year of the pageant without real estate mogul and Republican presidential candidate Donald Trump as one of its owners. He sold the company in September. That doesn't mean that Trump didn't have an opinion on how things went down on Sunday night. He said that the mistake would've never happened under his watch.

NOW WATCH: Steve Harvey announced the wrong winner in the Miss Universe contest and now Trump has a solution

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article