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Female Founder Launches 'Fit Or Not,' A Hot-Or-Not For Women's Chests
Female Founder Launches 'Fit Or Not,' A Hot-Or-Not For Women's Chests
Alyson ShontellMay 10, 2013, 22:35 IST
According to Israeli venture capitalist and startup founder Orit Hashay, 80% of women wear bras that don't fit.To help them, she launched Brayola, a shopping discovery platform that recommends new bras to women based on their current favorite brands and sizes. Like many shopping platforms, Brayola is an image-heavy site. It just launched a new, controversial feature called Fit or Not, which is essentially "Hot or Not" for women's chests. Fit or Not encourages women to strip down to their favorite undergarment, snap a photo of themselves, and upload it. The world can then judge if the the bra looks good or doesn't with a single click. After, a new pair of breasts ushers onto the screen. Yes, you read all of that right. A woman launched a feature that lets people stare at women's chests and rate them in rapid succession. Brayola
