IHOP
IHOP has temporarily changed its name to IHOb.
- IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers.
- Chains including Wendy's, Burger King, and Whataburger slammed the move.
- "If we have other people in the world of burgers commenting on our burgers, it can only help," IHOP's president told Business Insider.
IHOP's rebrand as IHOb - the International House of Burgers - has some rival chains slamming the pancake giant.
Last week, IHOP, the International House of Pancakes, announced it would change its name to "IHOb," flipping the "P" to a "b." On Monday, IHOP announced that the "b" stood for burgers, sparking some backlash from other burger brands.
The announcement went viral, with customers freaking out over the rise of the burger over their beloved pancakes. And, other fast-food chains were eager to get in on the action, roasting IHOP for the change on social media.
IHOP's president, Darren Rebelez, told Business Insider on Monday that he was unconcerned by other chains' jabs. While he said he hadn't seen much of what the other burger brands had to say on Twitter, he considered the sass part of a successful campaign to relaunch burgers at IHOP.
"It's actually great," Rebelez said. "If we have other people in the world of burgers commenting on our burgers, it can only help."
Here is how other fast-food chains - and a few brands completely outside of the restaurant industry - responded to the viral IHOb announcement: