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Fashion Nova is becoming the internet's favorite fashion label. Here's how this affordable brand won over Kylie Jenner and Cardi B on its way to 13 million Instagram followers.

Mary Hanbury   

Fashion Nova is becoming the internet's favorite fashion label. Here's how this affordable brand won over Kylie Jenner and Cardi B on its way to 13 million Instagram followers.
Retail1 min read

Fashion Nova

Facebook/Fashion Nova

Fashion Nova has 13.5 million followers on Instagram.

  • Fashion Nova is quickly becoming one of the most talked-about brands on the internet.
  • Thanks to endorsements from celebrities including Cardi B and Kylie Jenner, the brand has shot to fame and now has 13.5 million followers on Instagram. In Piper Jaffray's recent survey of teen spending habits, it was voted the No. 6 preferred website, beating out Adidas and Forever 21.
  • Find out more about the brand below.

Fashion Nova is quickly becoming one of the most talked-about brands on the internet.

The company has shot to fame in a relatively short period of time thanks to a host of endorsements on Instagram from influencers and celebrities like Kylie Jenner and Cardi B.

In 2017, it was one of the most-searched brands on Google, beating out well-known luxury brands such as Gucci and Louis Vuitton. Earlier this week, it ranked as the No. 6 preferred website for young people in Piper Jaffray's semi-annual survey of teen spending habits.

Find out how this brand grew to have 13.5 million followers on Instagram in just five years:

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