Facebook launches Facebook for Work rebranded as ‘Workplace’

Facebook had introduced “Facebook for Work” as a pilot about 18 months back, adding some of the biggest companies across industries as clients- from Starbucks to Danone, Godrej to Yes Bank, Government Technology Agency of Singapore and even known startups such as auto rickshaw aggregator Jugnoo and logistics company Delhivery.
Since its launch, Facebook at Work, now rebranded as “Workplace”, has added over 1,000 companies as “early adopters” who got to use the version for corporates free of cost.

On Monday, Facebook opened up Workplace for any organisation that wants to use the service, at great pricing- companies will pay $3 per user for the first 1,000 monthly active users, $2 per user for 1,001 – 10,000 monthly active users, and $1 per user for over 10,000 monthly active users.

According to a survey by Deloitte in September, senior executives across companies called for a "cultural transformation" over the next five years for better communications and collaboration within companies itself. About 76% of these executives predicted a move away from email and towards relevant digital tools.

The shift from email to more social tools has not been a complete success for most organisations that have attempted similar in-house or commercially available tools or platforms. India is a strategic choice for Facebook to look for growth in the enterprise because it already has a large user base in the country.