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Facebook Is Unveiling A New Look For News Feed

Mar 1, 2013, 23:46 IST

FacebookFacebook is unveiling a new look for News Feed, the personalized stream of updates from friend and brands that forms a core part of the user experience.

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It's invited reporters to its campus next Thursday, March 7.

Advertisers and brands will be especially interested in how the News Feed affects the placement and prominence of advertising.

At a recent event, Facebook CEO Mark Zuckerberg called News Feed one of "three pillars" of the Facebook experience.

The others were a search tool, Graph Search, which the company unveiled at that January event, and Timeline, the company's design for individual profiles.

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Interestingly, Facebook is also experimenting with a new design for Timeline with users in New Zealand, a country which it commonly uses as a testbed. So Facebook is in the midst of conducting a major revamp of pretty much its entire website.

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