Facebook is still the No. 1 social networking platform in India with 51% users, while According to a study conducted by global research consultancy firm TNS,
Further, as per the findings of 'Connected Life', a global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55% are on instant messaging every day.
Regarding the findings, TNS India Executive Director Parijat Chakraborty said: “The social networking market of India is Facebook centric, which is fuelling the adoption of Facebook Messenger also as the IM platform for private messaging. However, WhatsApp is by far the most popular IM platform in India.”
India's Facebook usage of 51%, however, it is far lower compared to some countries in APAC markets like Thailand (78%), Taiwan (75%),
Interestingly, India is the second largest base with over 125 million users for Facebook that has 1.49 billion users globally. The US has the highest number of Facebook users.
On the popularity instant messaging in India, Chakraborty said the country had always been a text heavy market. This legacy, coupled with the attraction of connecting with like-minded people privately, is making instant messaging platforms a perfect tool.
Chakraborty is of the view that this new-found excitement of largely new mobile- internet users has made India one of the highest globally in average daily number of messages exchanged.
In APAC, over three out of five internet users or 61% are now using instant messaging every day, while 82% are using it on a weekly basis.
The report said that overall, "the popularity of IM has soared over the past year, with a 12% uplift in daily usage globally as more people opt for closed messaging platforms such as WhatsApp, Facebook Messenger and WeChat."
IM has achieved high numbers of daily users across much of APAC, with 77% of those in Malaysia, 73% in Hong Kong, 69% in
(Image: Indiatimes)