Facebook Has Changed The Way We Read The News

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.

---

How Has Facebook Changed News Discovery (AllFacebook)
When Facebook introduced its redesigned News Feed, it did more than change how people view memes and photos of cats — it altered the way stories are seen. Now everyone can make news, since Facebook's News Feed is meant to be a personalized newspaper. That means news sites have to be aware of how their stories will end up on users' News Feed. The Huffington Post has recently been lauded for its popularity on Facebook. The Huffington Post enjoys the most engagement on Facebook, driving more interactions than the BBC or The New York Times. The secret? HuffPo editor Dean Praetorius says it's about "making it something that everyone wants to talk about." Read >>

Why You Should Bet On Facebook (CNBC)
If you believe in data, you believe in Facebook. Facebook is the only social graph. It connects the free world, and maps to real life. Today, real life means mobile. We consume more media on smartphones than computers and tablets combined. We spend 82 percent of our mobile media time in apps, and Facebook accounts for 23 percent of that in-app time. In short: apps are the mobile Web, and Facebook is the most used app in the world. As a result, Facebook is the only scalable mobile display advertising option. Read >>

Ways Social Media Has Forever Changed The Way We Work (The Huffington Post)
It's interesting to think that around than ten years ago there was no Facebook, Twitter, Foursquare, LinkedIn, Wikipedia, Instagram, Pinterest, and pretty much any other social media platform or service that you can think of. In these ten years virtually everything we know about how we work has changed and it's all because of social media. So what is it about social media that has changed the way we work?

• Collective intelligence
• Serendipity
• Easy-to-find people and information
• Anyone can be a leader, and employees have a voice
• Transparency and flatness

Organizations seeking to evolve need to not only recognize the changes in technology and behavior but they also need to take a strategic approach to changing how their employees work. Read >>

How Pinterest Is Becoming A Major Marketing Force (Liza Shaw)
Pinterest has quickly become one of the most visited websites in the U.S. The company has changed how companies think about Internet marketing. How to utilize social media to impact the bottom line might as well be a new form of IT Training. The site’s intuitive features, connectivity to other networks, and growing following has made Pinterest a major marketing force. Read >>

Costolo Says Growth Is Twitter's Focus (TNW)
Twitter’s CEO Dick Costolo appeared on Bloomberg West television and said that his company is focused on driving user growth. User adoption has helped to fuel everything that Twitter does and all the acquisitions and hiring have helped accomplish that. Costolo stated that he wasn’t going to let his competitors' decisions affect the way Twitter’s thinking. A lot has definitely changed with the company once called a microblogging service. Now, it has a desire to be called a media company and even a "global town square", something Costolo reiterated during his appearance. Read >>

How To Get Started On Twitter (Cheryl Lawson via Mediabistro)
Twitter’s learning curve is pretty steep, and when you’re new to the social micro-blogging network – especially if you’re brand new – it can quickly get overwhelming. Where on earth do you begin? Read >>