Facebook's New Source Of Revenue Growth Comes At Google's Expense (StreetInsider)
Pivotal Research's
Paid search is a massive cash cow for Google, but if Facebook can take a portion of small business ad dollars away from it then it will help justify
How Companies Are Using Social Media To Become More Customer-Centric (BI Intelligence)
In a new report from BI Intelligence, we explore how companies are interacting more effectively and serving customers better with a focus on social media. For example, we discuss social CRM's huge sales potential. The data shows that social customer management doubles the percentage of sales leads that result in actual sales, relative to traditional CRM approaches. Read >
Digiday Says Twitter Has Already 'Won' Social TV (Digiday)
In terms of second-screen apps and services,
Facebook Testing New Notifications (InsideFacebook)
Some users are noticing a new look for their Facebook notifications that shows who performed the action, in addition to stating what the action was (comment, like, etc.). Read >
Hearsay Social Raises $30 Million (New York Times)
Hearsay Social, which helps banks that are supervised by regulators navigate the world of social media, has raised $30 million. Specifically, Hearsay offers software that includes libraries of approved content. The company plans to expand overseas this year. Read >
[INFOGRAPHIC] B2B Content Marketing Trends (Salesforce) Salesforce