Exclusive: This video-analytics startup just crossed 10,000 YouTube content creators as users without spending any money on marketing

In just over a year, Vidooly, India’s only video analytics data startup has now reached over 10,000 content creators and partners who use its platform and now analyses data from over 50 million creators on a daily basis.

However, the most surprising part is that the founders haven’t spent even a rupee on marketing, relying only on word of mouth for Vidooly’s popularity and growth.

Over 1 billion people use Youtube to view over 6 billion hours of video every month and the recent Netflix expansion to over 130 new countries shows the tremendous demand for original video content and people's viewing habits as they move from TV to online streaming.

This proves that video is becoming one of the most popular forms of content consumed online today and Vidooly seem to be reaping the benefits, witnessing a rise in demand for its platform and tools for anyone who creates videos for a living.

According to Arunabh Kumar, founder of The Viral Fever, anyone who creates video today grapples with the problem of audience fragmentation across the different platforms namely Youtube, Facebook and Twitter trying to get a minute of their attention. Understanding how to engage your audience on every one of these platforms is the key and that is where Vidooly comes in.

"Vidooly's robust set of tools are your best bet if you are a content creator, brand or media house trying to engage more audience with your videos. I would like to congratulate the entire team of Vidooly on this achievement "added an impressed Arunabh.

On the other hand, Vishal TM, founder of Videogyan feels that Vidooly’s popularity stemmed from it solving the issue of there being a lack of tools for video analytics in the market.

“Vidooly's tools such as trending topic suggestion, sentiment breakup, social media listening and comprehensive demographic analysis have allowed more people to discover our videos online which has resulted in an increase in our revenues,” he explains.

Vidooly's customers include brands, such as Times Music and Online Video unicorns like Video Gyan and Super Simple Songs who have over 1 billion views across their video platforms and global MCNs like Uturn, Dogus Digital, Thoughtful Media amongst others.

"Vidooly was created to solve a nagging problem of creators being unable to get any sort of actionable feedback on their videos which resulted in less people being able to view their creative work online. But we are not stopping here. Come 2017 and we expect to double our user base as we hope to become the market leaders in video analytics" said Ajay Mishra, CTO & founder of Vidooly.

If that’s not all, the start-up also aims to double its daily viewer’s data analysis to 100 million per day by the end of 2016.