EXCLUSIVE: India’s biggest adult hygiene brand talks about how demonetization has affected business

Nobel Hygiene is one of the leading disposable hygiene care products manufacturers in the country which is a leader in adult diaper category with their offering- ‘Friends’. Established in 2000, Nobel Hygiene is India’s only diaper manufacturing company with an expertise to manufacture both adult and baby diapers. The brand ‘Teddy’ diapers is owned by them.

The company also manufactures diapers for private label requirements and also export to countries like Australia, Malaysia, UAE and parts of Africa.

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Kamal Kumar Johari, Managing Director, Nobel Hygiene told Business Insider about how demonetization has affected his business. ‘’it’s a great move because the imported brands that were our competition mainly dealt in black money and didn’t have many restrictions in terms of taxation. It was very difficult to fight these unorganized players. Since the unscrupulous figures will be removed from the channel, I’m looking at growth in this sector’’ said Kamal.

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He wasn’t completely optimistic about the situation as he did face some slowdown. ‘’In the initial days, we did face about 10% dip in sales. As we are a necessity, we expect it to normalize in the coming days.’’