Antonio Villas-Boas/Business Insider
Samsung isn't new to the world of smartwatches - its first watch, the Galaxy Gear, came out in 2013. Since then, Samsung has added the Gear S2, Gear S3, and Gear Sport to its lineup, along with a slew of fitness trackers.
But this year is slightly different for a few reasons.
For one, Samsung will reportedly ditch "Gear" from the name and simply call it the Galaxy Watch.
For another, Samsung has recently gone out of its way to taunt Apple, creating several ads that pit the two companies against each other. While that battle has mostly been confined to the realm of premium smartphones, it seems as though Samsung is now targeting Apple in other areas too - the rumored Bixby smart speaker, which would compete with Apple's HomePod, and now, a smartwatch to compete with the Apple Watch.
In fact, all signs point to the Galaxy Watch having many similar features to the Apple Watch - cellular connectivity, similar color options, and a built-in smart assistant.
Here's everything we've heard so far about the Samsung Galaxy Watch: