Bernie Sanders
The one-minute ad - set to Simon and Garfunkel's "America" - shows a montage of idealized rural and small-town scenes laying out Sanders' vision of modern America. It's complete with wind turbines, independent coffee shops, tugboats in a harbor, young creative types working in naturally-lit spaces, multi-generational farming, and multiple shots of people stacking hay.
As the song swells, faces splash across the screen, and the ad transitions to sweeping shots of Sanders rallies, a clear illustration of the groundswell of support that Sanders hopes will catapult him to victory in Iowa and New Hampshire, the first two nominating states. Sanders' campaign said the ad will air in those states beginning on Friday.
The ad paints a somewhat milder picture of the senator's insurgent campaign.
Sanders spends much of his time in the public eye going on boisterous, populist tirades against the excesses of the financial industry and corporate greed. Thursday's ad lets the lilting acoustic guitars accompany shots of the senator posing for selfies, hugging supporters, and walking with his wife.
Reporters and political observers from both sides of the aisle were quick to praise the ad:
New ad from @BernieSanders seems powerful: https://t.co/LQK3EsEjUk
- Shushannah Walshe (@shushwalshe) January 21, 2016
Bust out the hacky sack, set up the drum circle. May feed a stereotype but this is a good base centric Sanders ad https://t.co/SPXsGFs5IK
- Chuck Todd (@chucktodd) January 21, 2016
Watch this (excellent) Bernie ad and tell me what jumps out at you... https://t.co/wu2ondWvHn
- Liam Donovan (@LPDonovan) January 21, 2016
The closing ad from @BernieSanders in Iowa may be his campaign's most revolutionary move yet.https://t.co/QDBY1wmlQG
- John Nichols (@NicholsUprising) January 21, 2016
1) This is a great ad. 2) I wish Republicans could get away with using Simon and Garfunkel. https://t.co/Dz7eCwtwSb
- Rory Cooper (@rorycooper) January 21, 2016
This is what it's all about. Prouder than ever to be backing @BernieSanders and his campaign for the people: https://t.co/UI5PeNGWSF
- John Fetterman (@JohnFetterman) January 21, 2016