Tower 28 Beauty
- While makeup/skincare hybrid brands certainly aren't new, as consumers grow increasingly concerned with the ingredients they put on their skin, clean beauty brands have increased in popularity.
- Enter Tower 28, which recently launched at Sephora. This nontoxic beauty brand was created with the intention to make high-quality beauty products with a luxurious feel, sans the luxury price tag. Every item from the brand is under $30 - most are under $20.
- After trying the range, I appreciate the natural look of the products and the many ways in which each can be used for a classic "natural beauty look" without irritating my sensitive skin.
It seems every time I walk into any beauty product retailer, there's a new line of clean hair, makeup, or skin-care products beckoning to me with the promise of upgrading my look with natural, organic ingredients. My sensitive skin perks up at the allure of clean, recognizable ingredients that prompt my skin to break out in acne or uncomfortable dry patches.
A couple of months ago, I was lucky enough to meet Amy Liu, the founder one such new line. After working in the beauty industry for 15 years at L'Oréal, Smashbox, Kate Somerville, and Josie Maran, she had yet to find natural-looking makeup that was gentle enough on her sensitive, eczematous skin. Enter Tower 28 Beauty: a collection of three vegan, cruelty-free products ranging from a facial spray, lip glosses, and lip/cheek balms, all wrapped in attractive, sleek packaging. Liu gave me a chance to try out the entire collection.
One of the key ingredients across the board is hypochlorous acid, an ingredient Liu attributes to completely transforming her own skin. While I don't have eczema on my face, I do have large pores that get easily clogged with New York City pollution, and my skin more often than not has a new pimple on it by the end of the day. Dr. Joshua Zeichner, a New York dermatologist, attributes this to hypochlorous acid's anti-inflammatory and antimicrobial benefits. "It has been shown to disinfect, reduce itch, and even improve acne. We know that hypochlorus acid may be beneficial to reducing breakouts in people who are acne-prone," Dr. Zeichner said.
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