At first glance, the photo posted by Evan Longoria to Twitter looks like just an adorable photo of himself holding his 1-year-old daughter.
But a closer look shows that the photo is actually an adorable promotion for New Balance shoes, a company that Longoria has an endorsement contract with. As far as athletes promoting companies through social media goes, there are many worse ways to do it.
Miss Elle and I are ready for 2014 to kick off! @newbalance @jaimeedmondson @NB_Baseball #TeamNewBalance pic.twitter.com/dyx5Qw3O16
- Evan Longoria (@Evan3Longoria) March 30, 2014