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Etch A Sketch Made One Of The Saddest Ads You'll Ever See To Honor Its Late Inventor

Laura StamplerFeb 9, 2013, 00:38 IST

Etch A Sketch released a simplistic yet beautiful ad tribute to its late inventor André Cassagnes, who died at 86 on January 16.

The toy was first available to the general public by The Ohio Art Company in the early 1960s, and its magical technology remains unchanged.

Images range from the extremely complex to the simple. Ad agency Team Detroit embraced the latter strategy: The tribute ad shows a simply etched frown.

Etch A SketchEtch A Sketch's ad honoring Andre Cassagnes by Team Detroit.

Team Detroit also made Etch A Sketch's ads declaring its political objectivity after Mitt Romney's aide used the toy as a metaphor for the presidential hopeful's campaign.

Ads read, "We have a left knob and a right knob for each political party."