Jul 22, 2024
By: Prerna Tyagi
Credit: TOI
Kroll released its Celebrity Brand Valuation Report 2023 in June, providing a ranking of India’s 25 most powerful celebrity brands, based on brand values derived from their brand endorsement portfolios and relative social media presence. Here are the top ranking actors:
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The actor ranked second (behind Virat Kohli) with his large portfolio of endorsements, the latest additions being Pepsi and the luxury jewellery brand, Tiffany & Co.
Credit: TOI
2023 was a great year for SRK with 3 mega-hits and an ever-increasing list of brand endorsements. He jumped up to the third place with a brand value of $120.7 mn
Credit: TOI
Akshay Kumar moved down a rank this year to the fourth position with a brand value of $111.7 mn.
Credit: IMDb
She became the face of Gucci as its global brand ambassador immediately after her debut at the Met Gala in New York in 2023. With a brand value of $101.1 mn, Alia ranked fifth this year.
Credit: TOI
Ranking sixth, her continued association with Louis Vuitton and Qatar Airways ensured that she was one of the top endorsers in the list.
Credit: TOI
The veteran actor ranked ninth in the list with a brand value of $83.6 mn.
Credit: Instagram
Salman Khan claimed the tenth spot in the list with a brand value of $81.7mn.
Credit: TOI
Even though he didn’t have any releases in 2023 except a cameo in the YRF Spyverse, Hrithik ranked eleventh.
Credit: TOI
With a successful film release and multiple brand endorsements, Kiara Advani claimed the twelfth spot with a brand value of $66 mn.
Credit: TOI
Ranbir Kapoor featured in the list of top endorsers and ranked thirteenth with a brand value of $57.6 mn.
Credit: TOI