​7 times Shah Rukh Khan’s experiments didn’t work at the box office

Sep 25, 2024

By: Ayush Mehrotra

Ra.One

SRK’s ambitious experiment with the Indian sci-fi and superhero genre relied heavily on VFX, but its weak storyline failed to connect with audiences. The film’s novelty wasn’t enough to attract mass appeal, leading to its underperformance at the box office.

Credit: IMDb

Fan

In Fan, SRK experimented with a psychological thriller by portraying both a superstar and his obsessive admirer. However, its dark tone and lack of commercial elements alienated his core audience, causing the film to struggle commercially despite his acclaimed performance.

Credit: IMDb

Zero

Zero was a bold attempt where SRK played a vertically challenged man. Despite its innovative concept and visual effects, its inconsistent screenplay and emotional disconnect failed to resonate with audiences, turning the film into a major box office disappointment.

Credit: IMDb

Dil Se

SRK’s intense romantic thriller set against political unrest was critically appreciated but too dark and niche for mainstream audiences. Its heavy themes and unconventional love story didn’t cater to popular taste, resulting in a poor box office reception in India.

Credit: IMDb

Swades

Swades was a realistic drama in which SRK played an NRI working for NASA came back to India and started working for his village’s development. Though critically lauded, its slow narrative and lack of commercial elements alienated the mass audience. The film's social message wasn't enough to ensure box office success.

Credit: IMDb

Paheli

In Paheli, SRK ventured into folklore, portraying a ghost in a love story set in rural Rajasthan. Despite being India’s entry to the Oscars, its niche appeal and artistic storytelling didn’t resonate with mainstream audiences, resulting in a lacklustre box office run.

Credit: IMDb

Asoka

SRK’s attempt at a historical epic in Asoka, where he played the legendary emperor, was visually stunning but struggled to balance historical depth with cinematic entertainment. This disconnect led to audience dissatisfaction, making the film a commercial failure.

Credit: IMDb

A glorious journey: Indians who've won Oscars