+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Mindblowing examples of the technology that makes Apple's CEO want to 'yell out and scream'

Aug 26, 2024, 14:32 IST
AP / Matthew Sumner for Getty ImagesNot a real picture of Apple CEO Tim Cook.There's one technology that excites Apple CEO Tim Cook more than others: augmented reality, or software that lets you see virtual objects in the real world, either through a smartphone's camera or one day through a pair of smart glasses.

"I am so excited about it, I just want to yell out and scream," Apple CEO Tim Cook said to Bloomberg about augmented reality.

Apple opened the door for more augmented-reality apps earlier this month when it released ARKit, new software that makes it easier for developers to make AR apps.

"We're building it into iOS 11, opening it to ­developers-and unleashing the creativity of millions of people," Cook said. "Even we can't predict what's going to come out."

Advertisement

Developers are going nuts with ARKit. But it's still in beta, so most people can't download the apps yet. But MadeWithARKit, a Twitter account, newsletter, and blog maintained by Sam Dauntesq, is collecting all the highlights as they appear - and employees from leading AR firms like Apple, Snap, and Magic Leap are following it too.

Here are some of the highlights:

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article