![LG Signature OLED TV R](https://static-ssl.businessinsider.com/image/5c338fc4d4beaf7bb144456f-1797/lg-oled-tv-r-product-01.jpg)
LG
- LG's absurdly thin "Signature" series of TVs is getting even more absurd: The latest model is a "rollable" TV.
- When not being used, the skinny TV rolls down into a box that also doubles as a soundbar.
- There's no price or release date just yet, but LG says the rollable TV will ship in 2019.
Before reading any further, you have to see this new television in action:
Pretty impressive, right?
That's the rollable TV from LG. With the press of a button, it disappears into a relatively small rectangular box.
But the LG Signature OLED TV R, as it's officially known, is more than just novel trickery - it's a unique, impressive approach to new TV design. It was unveiled on Monday during the opening day of the annual Consumer Electronics Show in Las Vegas, and it's already a standout of the event.
Here's what we know about it thus far: