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What does it mean to be Asian American today? Celebrities, designers, and entrepreneurs share what their identity means to them

  • There's been a renewed conversation around the term "Asian American" and the diverse populations it encompasses.
  • Despite cultural and ethnic differences, Asian Americans have also come together to celebrate their shared experiences.

There's been a renewed conversation around what it means to be "Asian American," and its significance to the more than 23 million people in the United States who fall under the term.

The term "Asian American" was coined in 1968 by activists Yuji Ichioka and Emma Gee during the founding of the Asian American Political Alliance. Although it's a common identity that helped build political power and coalition throughout history, the label can also overlook the diverse ethnic and cultural subgroups it encompasses.

Just 16% of Asians living in the country use the label to describe their identity, while 52% use their ethnicity, alone or in combination with "American," according to new data from the Pew Research Center.

Despite the diverse cultures and origins, many Asian Americans have also come together to celebrate their shared experiences. Amid a surge in anti-Asian sentiment and hate incidents in recent years, they have found solace in the solidarity and mutual understanding found in the wider community.

In honor of Asian American and Pacific Islander Heritage Month, Insider spoke with celebrities, entrepreneurs, chefs, fashion designers, and more about what the term "Asian American" means to them.

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