Welcome to Kylie Jenner and Timothée Chalamet's 'Wonka' press tour

• Kylie Jenner and Timothée Chalamet hard-launched their relationship last week.
• The romance seems conveniently timed to the leadup to Chalamet's new movie, "Wonka," out this winter.

With the SAG-AFTRA strike in full swing, celebrities have been forced to devise creative and meltdown-inducing ways to remind the public they still exist. For Timotheé Chalamet, that's meant hard-launching his romantic relationship with Kylie Jenner.

There had been rumors of a Jenner and Chalamet pairing since the spring (Kris Jenner works hard, but the devil, etc, etc), but it wasn't until early September that the two actually appeared in public together at a Beyoncé concert in LA. Fans of Chalamet (allegedly known as Chalamaniacs) absolutely could not.

For whatever reason — maybe it's the blouses? — Chalamet's fans have had a difficult time believing that their wispy boy is dating a Kardashian-Jenner. And yet just a few days ago they were spotted again at the US Open, full-on PDA-ing in front of Laverne Cox.

I am not here to question the validity of the Jenner/Chalamet union. May this be the truest and purest love. May it last a thousand and one years and blossom into a thousand black zip-up sweatshirts. This is only to say that the timing of this hard launch offers Chalamet a convenient way to ensure his soft e-boy haircut remains on our minds without breaking SAG/AFTRA strike rules.

Chalamet's big-budget musical "Charlie and the Chocolate Factory" prequel, "Wonka," is set to hit theaters in mid-December, and because of the actor's strike, Chalamet can't do interviews or press for the film, nor can he promote the film on his social media. But he's still got to make sure audiences remember him, and one way to do that is have a very public and perplexing relationship. Hence, you are looking at corny pics of Timothée and Kylie putting their mouth parts on each other.

Good for them.