Entertainment- Some lucky Swifties will get a second chance to buy tickets to her upcoming Eras Tour.
- Ticketmaster emailed select Verified Fans on Monday, notifying them of a ticket-request opportunity.
Ticketmaster is giving a lucky group of Taylor Swift fans a second chance at securing tickets to her upcoming Eras Tour.
Select fans that were registered as Verified Fans ahead of the Ticketmaster presale in November were notified via email Monday morning that they had been chosen to try a second time to get tickets for the highly-anticipated tour.
Ticketmaster apologized for the "difficulties" fans experienced during the November presale and stated they were "asked by Taylor's team to create this additional opportunity for you to purchase tickets."
According to the email from Ticketmaster and a press release from the company, those chosen were "identified as a fan who received a boost during the Verified Fan presale but did not purchase tickets."
Anyone who received an email Monday notifying them they had been chosen for this opportunity will receive a subsequent email including an invitation to submit a purchase request to Ticketmaster before December 23, the ticket-selling giant said.
Ticketmaster said the invites would be staggered based on tour dates and added that it will confirm any requests made once fans submit their ticket requests.
Once the request window has closed for that city, Ticketmaster said it will send fans confirmation emails if their requests were confirmed and they got the tickets. At that point, fans will receive instructions on how to claim their tickets.
Unfortunately, not all requests will be confirmed. Ticketmaster said if the "particular ticket price range you requested is unavailable," your request may not be confirmed, but added that "we will do our best to provide you with additional options to request tickets." If your request is denied, your card will not be charged.
Ticketmaster said that any request made within the ticket request window can be amended as long as the change is submitted before the window closes. The same goes for canceling any requests.
The November presale for Swift's Eras Tour descended into disaster as those trying for early access tickets as a part of Ticketmaster's Verified Fan program faced site crashes, hours-long queues, and broken access codes. As a result, the presale for Capital One cardholders, scheduled for later that day, was pushed to the following day.
The Capital One presale faced similar issues, prompting Ticketmaster to cancel the general sale that would take place at the end of the week, closing out thousands of fans from the opportunity to buy tickets. Ticketmaster neglected to address how it ran out of tickets for the general sale.
Resale prices for tickets reached tens of thousands of dollars in the days following the sale.
Swift, who had been quiet for much of the week, finally responded, saying it "really pisses me off" that her fans faced such a bad experience trying to get tickets to her shows. She added that Ticketmaster assured her team before the sale that they would be able to handle "this kind of demand."
Over 2 million tickets were sold on the first day of the presale.
"Based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows (almost 20x the number of shows she is doing)," a statement from Ticketmaster said. "That's a stadium show every single night for the next 2.5 years."
The Eras Tour will be Swift's first nationwide tour since the Reputation Stadium Tour in 2018. She has twice added more concert dates to the original Eras Tour schedule, bringing the total number of shows for the US leg up to 52. International dates have yet to be announced.
The Eras Tour kicks off on March 17, 2023, in Glendale, Arizona, and will visit many major cities across the US multiple times through August.