- Since launching in 2011, Bad Lip Reading has become of the most popular channels on YouTube - gaining over 7 million subscribers.
- The anonymous video maker's biggest hits include a musical twist on Star Wars and a misunderstood reading of Barack Obama's inauguration speech.
- Will Eagle, a former YouTube executive has interviewed 45 of the platform's biggest stars including Bad Lip Reading to ask for their best tips on becoming famous online.
- Business Insider exclusively shares Bad Lip Reading's advice below.
- Click here for more BI Prime stories.
Bad Lip Reading, one of the most popular channels on YouTube, has shared its biggest tips on how to become famous online.
In his upcoming book, "Read This If You Want to be YouTube Famous", Will Eagle, a former chief strategist at the tech giant, interviewed 45 of the platform's biggest content producers. That includes Bad Lip Reading, which boasts more than 7 million subscribers.
Bad Lip Reading, launched in 2011, is a comedy YouTube channel that intentionally dubs video clips with audio for comedy effect. Whoever runs Bad Lip Reading has remained anonymous for the past decade - all while accruing a massive online following.
Its biggest hits include "SEAGULLS! (Stop It Now)", a musical interpretation of Star Wars movie "The Empire Strikes Back", and a bad lip reading of Barack Obama's 2013 inauguration.
We got our hands on some exclusive extracts below, which will be included in Eagle's book - currently set for release on February 4.
So what is the hit maker's first tip for becoming 'YouTube famous'?
"The best advice I can give is: 'Please yourself first.'
"You can't appeal to everyone, so focus on making content that you yourself respond to, and trust that like-minded people will find it. The few times I've made content for other reasons, the results have been mixed.
"I live for those moments when I realize that even if everybody on the planet hated what I'm working on, my satisfaction wouldn't be affected. I've had a few videos that didn't perform that well, but which I'm proud of.
"That satisfaction pushes me to make videos that are more successful. Let the joy you feel during the execution be most of your reward."
Asked how the idea for Bad Lip Reading came about, the anonymous creator said: "My mother lost her hearing in her forties, and became amazing at lip-reading. I would mute the TV to see what her world was like, but I was terrible at it. Later I was reviewing silent footage from a shoot I had just been on, and it looked as though one of the people said 'bacon hobbit'.
I recorded those words over the video and sent it to some friends, who thought it was hilarious and asked me to do more. So I started my channel, simply as a way to share longer videos with friends. That's when I created the phrase 'bad lip reading' to describe these kinds of videos.
"They sent the links to their friends, and I had an audience. But it was really the joy of making my friends laugh that made me create the channel.
"And that translated to a wider audience."
For more tips on how to become YouTube famous, Will Eagle's new book can be pre-ordered here.