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The top 8 breakout TV hits of 2021 that surged from word-of-mouth buzz

  • The analytics company Diesel Labs provided Insider with a list of the new TV shows this year that had limited pre-launch online engagement, but had the biggest increase after they premiered.
  • Diesel Labs pulls audience-engagement data from social and video platforms Facebook, Twitter, YouTube, and Instagram to gauge the level of interest in a piece of content.
  • Diesel Labs ranked the shows by their ratio of engagement before and after they debuted.
  • For instance, Netflix's "Squid Game" had 820 post-premiere engagements for every 1 pre-premiere engagement.
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