- A new trailer and posters for the "Barbie" movie were released on Tuesday.
- Posters of stars Margot Robbie and Ryan Gosling feature the tagline, "She's everything. He's just Ken."
Fans of the upcoming "Barbie" movie are using the film's tagline to share their takes on couples both famous and fictional.
On Tuesday, Warner Bros. released a new trailer and new posters for the Greta Gerwig-directed comedy, which is set to premiere in theaters on July 21. According to Vogue, the flick follows Barbie, played by Margot Robbie, as she's forced to leave Barbieland due to her imperfections.
Each poster features a cast member in front of a sparkling backdrop and a slogan about their character. Another visual for the film features a joint tagline for Barbie and Ryan Gosling's Ken: "She's everything. He's just Ken."
Social media users began using the line as a meme to describe famous men who they think are unworthy of their female partners. Among the most viral examples are Megan Fox and Machine Gun Kelly, Blake Lively and Ryan Reynolds, and Serena Williams and Alexis Ohanian.
—Barbie Mandoca (@Berciela) April 7, 2023
—popcultureangel (@lohanisgod) April 5, 2023
—Lizzie Logan (@lizzzzzielogan) April 6, 2023
The internet also set its sights outside Hollywood, with several tweets calling out Princess Diana and now-King Charles III.
—big booby Bella (@bellamisandria) April 5, 2023
Some also shared their opinions on fictional couples, identifying Elle Woods from the 2001 film "Legally Blonde" as a Barbie, while her ex-boyfriend Warner was a Ken.
—NOSTALGIA (@notgwendalupe) April 5, 2023
Other fictional pairs to make the rounds thanks to the meme include Jo and Laurie from the 2019 remake of "Little Women" and Daisy Jones and Billy Dunne from the musical miniseries "Daisy Jones and the Six."
—Alessandra (@alessandra_kr) April 4, 2023
—no context daisy jones & the six (@djatsnocontxt) April 4, 2023
In a July 2022 appearance on "The Tonight Show," Gosling told host Jimmy Fallon that he was aware his character was simply an addition to the Barbie universe.
"He's an accessory, and not even one of the cool ones," he said.
The stacked cast of "Barbie" also includes stars like America Ferrera, Will Ferrell, Helen Mirren, Simu Liu, Emma, Mackey, and Issa Rae.