The actor who plays Cousin Greg on 'Succession' bought his first Rolex after learning about the watch brand on the show

• Nicholas Braun got his first Rolex after he learned more about the luxury watch brand on "Succession."
• He said his character, Cousin Greg, getting a Rolex Submariner on the show "started me up."

Cousin Greg might have gotten a Rolex watch before the actor who plays him did in real life.

Nicholas Braun, the actor who plays Cousin Greg on HBO's hit series "Succession," said he only bought his first Rolex after he learned about the watch brand on the show.

In an interview with the New York Times, alongside Matthew MacFadyen, who stars in "Succession" as Tom Wambsgans, the pair reflects on the series' explosive Sunday-night finale.

After the interviewer notices and compliments MacFadyen's watch, the actor said he's always been into the accessory, and that his role on "Succession" isn't to blame.

For Braun, though, "Succession" is the sole culprit.

"I bought my first Rolex from knowing a little bit about Rolexes on the show," Braun said, according to the Times. "My character bought the Submariner Rolex. That started me up."

In season three of "Succession," Cousin Greg, working for a newly-solo Kendall Roy, picks out the Submariner — which starts at $9,100 — after he believes Kendall offered to buy it for him.

Greg only ends up making the purchase when Kendall shoots him down at the last second and refuses to buy the expensive watch, putting Greg in an uncomfortable position to please the unhappy supplier who sourced and brought it for him.

MacFadyen weighed in on Braun's new watch habit.

"I was quite a good watch consigliere to you," he said, according to the Times. "I tried."