- Taylor Swift dropped a political message during her Video of the Year acceptance speech at the MTV Video Music Awards.
- While she did not mention her Kamala Harris endorsement, she encouraged viewers to register to vote.
Less than 24 hours after breaking her silence to endorse her support for presidential candidate Kamala Harris, Taylor Swift has spoken out about voting again.
At the end of her acceptance speech for winning Video of the Year for "Fortnight" at the 2024 MTV Video Music Awards, Swift said, "The fact that this is a fan-voted award and you voted for this, I appreciate it so much."
Swift added, "And if you are over 18, please register to vote for something else that's very important coming up: The 2024 Presidential Election."
In an Instagram post yesterday, Swift wrote, "I'm voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them."
She ended yesterday's post by encouraging her first-time voters to register to vote. "Remember that in order to vote, you have to be registered!" she wrote. The megastar, who has 284 million followers on Instagram, added a link for voters to register on her story.
A spokesperson from the General Services Administration confirmed with CNBC that her post drove at least 337,826 visitors to Vote.gov, a website where visitors can register to vote.
Apart from winning Video of the Year, Taylor Swift took home six other awards: Artist of the Year and Best Collaboration, Best Pop, Best Direction, Best Editing, and Song of the Summer for the "Fortnight" music video, which features Post Malone.
With seven awards in the bag, Swift now has a total of 30 VMA awards — and ties with Beyoncé for most VMA wins of all time.
A representative for Swift did not respond to requests for comment sent outside business hours.