Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps

• Tata Play Binge is now available for non-DTH users as well.
  
• The OTT aggregator offers access to up to 27 applications with one subscription.
  
• Tata Play Binge offers monthly subscription plans starting at INR 249 per month.
  

Tata Play Binge has said that it has become the biggest over-the-top or OTT aggregator platform in India, offering users access to 27 platforms at once. Keeping with the times, the Tata Play Binge service has now been available to all users and there is no requirement of having a DTH connection from the company.

Tata Play Binge says that a single subscription offers access to 27 national, international and regional applications in 13 languages, including Disney+ Hotstar, ZEE5 and SonyLIV on mobile, desktop and television.

If one subscribes to Tata Play Binge, one doesn’t have to take individual subscriptions to OTT platforms. The company’s plans allow up to four users to use the application at once to stream their favourite content.

"Availability of many apps has made subscription to and search for content cumbersome for OTT viewers. Our years of experience in helping TV viewers subscribe to content of their choice and building an intuitive user interface that makes the discovery of content easy, has helped us create a similar platform, this time for OTT,” said Harit Nagpal, managing director and chief executive officer, Tata Play.

Tata Play Bing subscription

The Tata Play Binge subscription is available in two plans –

Mega – The Mega plan is priced at INR 349 per month and offers access to all 27 applications and supports streaming on four devices at once.

Super – The Super Plan offers access to 22 applications for INR 249 a month. This plan also supports streaming on four devices at once.

Tata Play Binge applications


Tata Play Binge launches campaign

Meanwhile, Tata Play Binge has launched a campaign, Bachcha Bachcha Janta Hai, with Saif Ali Khan and Kareena Kapoor Khan to promote its new offering.

“Entertainment is a unifier unlike any, and it is an absolute delight to be a part of Tata Play Binge's journey to becoming the largest OTT aggregator in India. With an initiative like this, entertainment will know no limits, which is exactly how it should be,” said Bollywood actor Saif Ali Khan.

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