Talent manager Scooter Braun's biggest clients, from Justin Bieber to Ariana Grande

It was Braun who discovered Justin Bieber when the singer was 12 years old and posting videos on YouTube.

The two have been inseparable ever since, which explains why Bieber was quick to defend Braun in an Instagram post after Taylor Swift called him a "bully" in a scathing Tumblr post in 2019.

In August 2023, Puck News reported that Bieber was looking to split from Braun and get a new manager or agency. However, multiple sources told Entertainment Tonight that Bieber and Braun were still working together.

"Justin is not taking meetings to look for new management," the sources said. "The two recently worked on something together."

Grande maintains a good relationship with Braun, calling him family in a previous Instagram post dedicated shared on his birthday.

Braun told Variety in 2018 that Grande firing him made him a better manager.

"It allowed me to know that I can be fired — I had never been fired before," Braun said. "It made me know that as much as you give to people in a service business — we do a lot of asset business, but this is a service business — you can never expect anyone to reciprocate."

The singer-songwriter announced on her Instagram that her "dream came true," when she signed with Braun.

Around that time, Lovato responded to a tweet from singer and actor Todrick Hall, who said he was once Braun's client but left after six years of being "ignored." In the post, Hall called Braun "homophobic."

"Hey boo, idk you or anything and this isn't hate, but making claims that someone is homophobic is really serious," Lovato wrote in a since-deleted reply. "Please don't spread information that isn't true because I can guarantee you Scooter isn't. As a member of the LGBTQ+ community myself, he wouldn't have signed me if he was. No hate just trying to clear that up."

The "Sorry Not Sorry" singer also wrote on her Instagram story that Braun is a "good man."

Braun told Billboard in 2012 that he "went on a rampage" to try to track down Jepsen after he heard the pop song. She signed a deal with Braun that same year.

Her most recent album, "The Loveliest Time," was released in July.

According to a 2015 Billboard article, Braun manages the hip-hop group but not the solo artists, Will.I.am and former member Fergie.

In early 2018, Will.I.am confirmed that Fergie left the group. They also released "Masters of the Sun," which according to Rolling Stone, was an album that was originally a graphic novel and had a virtual reality component.

The model and "America's Next Top Model" judge spoke with Elle Magazine in January about creating a lifestyle brand that encompasses all her work, including lingerie, denim, and bikinis.

And that's where Braun came in, she said.

"Within two seconds of meeting her, I knew she was someone I would be friends with," Braun told Elle Magazine. "Her energy is contagious. If Ashley were to walk in a room, she would give you a big hug and make you laugh."

The R&B singer-songwriter said that he's "always been in the Scooter family," according to Billboard.

"We actually have worked together on artists, and worked together in business. So it's just a continuum," Usher said.

Billboard reported that the French DJ signed to Braun in 2017, before the release of his seventh studio album, "7."

The Grammy award-winning country duo became the second country act on SB Projects' roster, according to Billboard.

The Broadway star, who voiced Elsa in Disney's "Frozen," posted a picture of her and Braun taking a selfie in front of a Time Magazine sign.

"Revealing Time magazine's June cover story... Idina Menzel joins forces with
@scooterbraun & @SB_Projects for music management," Menzel wrote.

Braun retweeted the post and welcomed her "to the family."

In a video announcement, Braun said the two came together to "make some history" so that the South Korean artist would be "the first Korean artist to break a big record in the United States."

Other than "Gangnam Style," Psy hasn't had another viral US hit, but has maintained a huge following in China.

In an interview with Billboard in 2015, Braun revealed that he told Kelly that even though she's a talented musician, "people think you're ­boring. They think you're vanilla."

He added that she wrote her 2016 single, "Unbreakable Smile," after that conversation.

Last year, the singer released her first faith-based album called "Hiding Place," which debuted at No. 1 on Billboard's Top Gospel Albums. She's released two albums since then, "Inspired by True Events" (2019) and "A Tori Kelly Christmas" (2020).

He congratulated Braun for being featured on Billboard's 2017 Power 100 list on a Facebook post.

"This is sick. Adds ton of credibility," he wrote. "Even more if my name was mentioned in the article."

In 2019, Lil Dicky (whose real name is Dave Burd) released a star-studded animated music video for his song "Earth," to raise awareness for environmental issues.

Although the band — comprised of Max George, Siva Kaneswaran, Jay McGuiness, Tom Parker, and Nathan Sykes — still appears on SB Projects' roster.

Since announcing their hiatus, the singers have pursued separate endeavors. However, they reunited for a greatest hits tour in 2o22. Parker died from brain cancer in March of that year, at the age of 33.

Watt used to play guitar on tour for Cody Simpson, which is when he met Bieber and Braun.

Since then, the New York native has written hit songs for artists like Rita Ora and Little Mix. He even helped pen Camila Cabello's "Havana."

In 2018, Angello and fellow Swedish House Mafia members Sebastian Ingrosso and Axwell announced that they reunited after a five-year-long hiatus.

The Fort Scott, Kansas native is now the frontman of the nine-piece group, The Spencer Lee Band.

Model and actor Cara Delevingne starred in their music video for "River Water" in 2018, which follows Lee's real-life struggles of being homeless in Los Angeles.

The duo is made up of Michael "Mikey" Foster and Charles "Scootie" Anderson, who have written songs for Ariana Grande and Jennifer Lopez.

In 2018, their single "Magic in the Hamptons" featuring Lil Yachty put them on the map. They also performed at Coachella in April 2019 and collaborated with Grande on the track "Boyfriend."

Band member Jake Roche told iHeart Radio that they changed their name because they "evolved as artists."

The British pop band was originally comprised of Roche, Lewi Morgan, Danny Wilkin, and Charley Bagnall. It's since become a duo, with Roche and Bagnall.

Made up of Ben "B-Roc" Ruttner and James "JPatt" Patterson, The Knocks are a New York-based electro-music duo.

They released their third studio album, "History," in April 2022.

EDEN, whose real name is Jonathon Ng, is a singer-songwriter from Dublin, Ireland.

The musician released his third studio album, "ICYMI," in September 2022.

BabyJake, whose real name is Jake Herring, recently released an album titled "Aren't We Ever Gonna Be More Than Friends?"

Her second album, titled "Diamonds & Dancefloors," was already released in January.

In a 2022 interview with Hello! magazine, Clark said she didn't feel pressure to be on the same level as the other artists signed to Big Machine Label Group.

"I've been working with Big Machine and my manager Scooter since I was 13, and they've been super patient and super smart, and very encouraging through this whole experience with me," she said. "We're extremely close and everybody has been so supportive since my music came out and even before that."

Gehl told PopEntertainment.com that he met Braun when he was 14 or 15, but the manager told him that he wasn't ready.

"He was right, of course," Gehl said. "I ended up doing my thing for another two years and writing, going on a tour. That really jump-started things for me a little bit in terms of the industry, gaining a fan base, and activating that fan base."

After wrapping the aforementioned tour, Gehl said that Braun "came back into the picture" during a time when he was looking to get signed.

She hasn't released an album since 2o15 ("Breathe In. Breathe Out.") but currently stars on Hulu's "How I Met Your Father."

Her debut EP, titled "See You Later," was released the same day that her signing to SB Projects and Warner Records was made public.

The rapper, whose real name is Kaliya Ashley Ross, is known for tracks like "Area Codes." She was also featured on the "Barbie" soundtrack.

Rowland, who rose to fame as part of the group Destiny's Child, is also an accomplished musician in her own right.

In the acting world, she starred in "Freddy vs. Jason" and appeared on shows like "Grown-ish" and "L.A.'s Finest."

Ozuna signed to SB Records in partnership with his manager Edgar Andino, CEO of Andino Marketing Group, Variety reported.

"We've been following Ozuna's career for years and we're excited to be bringing him into the family to work with him and Edgar," Jennifer McDaniels, president of management at SB Projects, said in a statement shared by Variety. "Ozuna's music is unmatched."

At the time, Billboard reported that Braun would comanage the rapper with Migos' current manager, Danny Zook.

Laroi signed with Braun in June 2021 but left three months later, reportedly due to Braun not being hands-on enough with career decisions.

In 2022, Laroi called working with Braun a "mistake" in a TikTok video, but it was later revealed to be a fake feud meant to generate attention for his song "Thousand Miles." Laroi re-signed with Braun in April of that year.

The group made their late-night TV debut on "The Late Late Show With James Corden" earlier this year.

The musician, born Keenon Dequan Ray Jackson, released his sixth studio alum titled "I Got Issues" in 2022.