Talent manager Scooter Braun's biggest clients, from Justin Bieber to Ariana Grande

Olivia SinghAug 19, 2023, 05:29 IST

Justin Bieber and Ariana Grande are managed by Scooter Braun.Evan Agostini/Invision/AP; Trae Patton/NBC/NBCU Photo Bank via Getty Images

Scooter Braun, founder of SB Projects, manages some of the biggest stars in the entertainment industry.
His clients include Justin Bieber, Ariana Grande, Demi Lovato, and Carly Rae Jepsen.

Angélica Acevedo contributed to a previous version of this article.

Braun is Justin Bieber's longtime manager.

Justin Bieber in May 2023.thecelebrityfinder/Bauer-Griffin/GC Images

Braun began managing Ariana Grande in 2013 and was briefly fired by the singer in 2016. They reunited that same year after seven months.

Ariana Grande at the 2020 Grammys.Valerie Macon/AFP via Getty Images

Demi Lovato signed a contract with Braun in May 2019.

Demi Lovato in March 2023.Scott Roth/Invision/AP

Carly Rae Jepsen signed to Braun's Schoolboy Records/Interscope after "Call Me Maybe" became a hit in the US.

Carly Rae Jepsen performs on day one of the Lollapalooza Music Festival on Thursday, Aug. 3, 2023, at Grant Park in Chicago.Rob Grabowski/Invision/AP

Braun's SB Projects signed the Black Eyed Peas in 2015.

Taboo, Will.i.am, and Apl.de.ap of The Black Eyed Peas performing in August 2023.Tristan Fewings/Getty Images

Ashley Graham signed with Braun in 2018, in order to build her lifestyle brand.

Ashley Graham in July 2023.Chris Pizzello/AP

Usher signed to Braun's management company in 2016.

Usher in March 2023.Evan Agostini/Invision/AP

David Guetta signed with Braun's SB Projects in 2017.

David Guetta in February 2023.Vianney Le Caer/Invision/AP

Dan + Shay signed with SB Projects in 2018.

Dan Smyers and Shay Mooney of Dan + Shay in November 2022.Jordan Strauss/Invision/AP

Idina Menzel took to Twitter to announce that she signed with Braun in 2019.

Idina Menzel in March 2023.Kevin Wolf/AP

Braun signed Psy after his viral song and dance, "Gangnam Style," became an international sensation in 2012.

Psy is a South Korean singer.Getty Images / Isaac Brekken

Tori Kelly signed with Scooter Braun in 2015.

Tori Kelly was a semi-finalist on "American Idol" in 2010.Christopher Polk/Getty Images

Braun became Lil Dicky's comanager in July 2016.

Dave Burd in September 2021.Chris Pizzello/AP

The Wanted were represented by Braun before they announced their hiatus in 2014.

The Wanted performed at Fillmore Miami Beach on May 9, 2014.Larry Marano/Getty Images

Andrew Watt, who also goes by his last name, is signed with Braun and has written songs for Justin Bieber and Selena Gomez.

Andrew Watt at the 2023 Grammys.Leon Bennett/Getty Images for The Recording Academy

Braun manages Steve Angello, a member of the EDM group, Swedish House Mafia.

Steve Angello at the Samsung Galaxy Artist Lounge at Lollapalooza on August 3, 2013.Neilson Barnard/Getty Images

Braun signed Spencer Lee under a joint record deal with Republic Records in 2017.

Spencer Lee of The Spencer Lee Band performed at the RBC Bluesfest on July 11, 2018.Mark Horton/Getty Images

Social House signed to SB Projects/Interscope in 2018.

Charles "Scootie" Anderson and Michael Foster of Social House performed at the Coachella Valley Music and Arts Festival on April 14, 2019.Scott Dudelson/Getty Images

Push Baby, formerly known as Rixton, signed to SB Projects in 2019.

Push Baby are a British pop-rock band.Karwai Tang/Getty Images

The Knocks signed to SB Projects in 2016.

James "JPatt" Patterson and Ben "B-Roc" Ruttner of The Knocks at the Billboard Power 100 List on January 25, 2018.John Lamparski/Getty Images

EDEN signed with Braun in 2016.

Eden, also known as Jonathon Ng, is an Irish singer.Taylor Hill/Getty Images

BabyJake is an up-and-coming artist signed to SB Projects.

BabyJake is a singer from Ft. Myers, Florida.David Crotty/Getty Images

Ava Max signed with SB Projects in January.

Ava Max wearing a red dress in December 2022.Andy Kropa/Invision/AP

Rising country music star Callista Clark is also part of the SB Projects roster.

Callista Clark in June 2022.Amy Harris/Invision/AP

Braun manages pop artist Gunnar Gehl.

Gunnar Gehl performing in February 2023.Jason Kempin/Getty Images

Actor and singer Hilary Duff signed with Braun in 2016.

Hilary Duff in November 2021.Emma McIntyre/Getty Images

TikTok star Jenna Raine signed with SB Projects in February 2022.

Jenna Raine in February 2023.Tommaso Boddi/Getty Images for TikTok

Kaliii landed a management deal with SB Projects in August.

Kaliii at the 2023 BET Awards.Kayla Oaddams/FilmMagic

The SB Projects roster includes multi-hyphenate Kelly Rowland.

Kelly Rowland in March 2023.Willy Sanjuan/Invision/AP

Puerto Rican singer Ozuna signed with SB Projects in June.

Ozuna performing in January 2023.Scott Dudelson/Getty Images

Migos member Quavo signed with SB Records in 2021.

Quavo at the 2023 ESPY Awards.Chris Pizzello/AP

The Kid Laroi re-signed with SB Projects in 2022 after previously parting ways.

The Kid Laroi performing at Coachella in April 2023.Amy Harris/Invision/AP

SB Projects manages a rock band called The Scarlet Opera.

The Scarlet Opera performing in June 2023.Christopher Polk/Variety via Getty Images

Rapper YG is managed by SB Projects.

YG performing at Coachella in April 2023.Matt Winkelmeyer/Getty Images for Coachella

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