Scooter Braun is retiring from music management after 23 years. Here's everything to know about his life and career.

Susie Heller,Eve Crosbie,Callie AhlgrimJun 18, 2024, 02:05 IST

Scooter Braun speaks at the Billboard Power 100 event in 2023.Christopher Polk/Billboard via Getty Images

Scooter Braun announced he's retiring from music management after 23 years.
Braun is best known for guiding the careers of young stars like Justin Bieber and Ariana Grande.

After discovering one of this century's biggest pop acts, Justin Bieber, as a tween in the 2000s, Scooter Braun also became one of the music industry's power players — building a reputation as "a trailblazer who harnessed the power of social media to turn his artists into global brand names," according to Business Insider's Anna Silman.

On Monday, the music mogul officially retired from management after 23 years.

His announcement paid tribute to high-profile clients like Bieber, Demi Lovato, and Ariana Grande, all of whom severed ties with Braun last year. He will remain active as the CEO of Hybe America.

From his days working as a party promoter in Atlanta to his $300 million acquisition that got him on the wrong side of Taylor Swift, here's everything you need to know about Scooter Braun.

Scooter Braun, 42, was born in New York City and grew up in Greenwich, Connecticut.

Scooter Braun attends a 2018 gala in New York City.Charles Sykes/Invision/AP

Scooter is a childhood nickname that just stuck around — and he hates it.

Scooter Braun managed Kanye West for about two years.Ben Rose/WireImage

Braun said basketball played a huge role in his career.

Scooter Braun and his ex-wife, Yael Cohen, sit courtside in 2015.John Salangsang/Invision/AP

Braun attended Emory University, where he played Division III basketball and earned money by promoting parties.

Scooter Braun attends the So So Def anniversary party on February 23, 2013.Prince Williams/Getty Images

Through his club promotion work, Braun got a job offer to run marketing at So So Def Recordings. He never finished his degree at Emory.

Usher and Jermain Dupri perform at the So So Def 20th anniversary concert.Prince Williams/Getty Images

After leaving So So Def, Braun took to alternative routes to finding work and new talent. That's when he stumbled upon little-known rapper Asher Roth on MySpace.

Asher Roth is best known for his 2009 debut single "I Love College."Ethan Miller/Getty Images for MGM Resorts International

Around the same time, he found a young singer from Canada on YouTube. His name? Justin Bieber.

Justin Bieber and Scooter Braun were a dynamic duo for many years.Alberto E. Rodriguez/Getty

Braun once said he considers himself a "camp counselor for pop stars."

Scooter Braun and Ariana Grande attend the 2014 MTV Video Music Awards.Kevin Mazur/MTV1415/WireImage

In 2018, he branched out into film, forming Mythos Studios, which seeks to make movies based on comic book franchises.

Former chairman of Marvel Studios David Maisel and celebrity manager Scooter Braun.Alexandra Wyman/WireImage; Kevin Mazur/Getty Images for Pencils Of Promise

Braun is also involved in philanthropy, including the March for Our Lives.

Activist Cameron Kasky, Ariana Grande, and Scooter Braun attend March For Our Lives in 2018.Kevin Mazur/Getty Images for March For Our Lives

Braun has a large stable of labels and companies. It briefly included Big Machine Records, which he purchased in 2019. He sold the label to the South Korean company Hybe in 2021.

Scooter Braun and Scott Borchetta announced their partnership in 2019.Kevin Mazur/Getty Images for Ithaca Holdings

Braun has a large stable of labels and companies. It briefly included Big Machine Records, which he purchased in 2019. He sold the label to the South Korean company Hybe in 2021.

Braun's purchase of Big Machine sparked an explosive feud with Swift, who said she was not given a fair chance to buy her own music.

Taylor Swift launched her "Taylor's Version" series in 2021.Ashok Kumar/TAS24/Getty Images

Swift's post caused a ripple effect across the industry.

Taylor Swift has been vocal about her issues with Scooter Braun.Dave J Hogan/Rich Fury/Getty Images

Last year, many of Braun's biggest clients parted ways with him. J Balvin, who signed with Braun in 2019, announced he was moving to new management in May.

J Balvin performs at Lollapalooza in 2019.Josh Brasted/FilmMagic

At the time, Justin Bieber was still under contract with Braun but was reportedly seeking new management.

Justin Bieber and Scooter Braun at the 2012 AMAs.Kevin Mazur/AMA2012/WireImage/Getty Images

Demi Lovato dropped Braun as a manager, which sources described as an "amicable" and "mutual" decision.

Scooter Braun and Demi Lovato attend the 2021 premiere of "Dancing With The Devil."Rich Fury/Getty Images for OBB Media

It was then reported that Ariana Grande, another of Braun's biggest clients, had also dropped him.

Ariana Grande attends the 2020 Grammy Awards.David Crotty/Patrick McMullan via Getty Images

After 23 years, Braun announced the end of his management career. He described himself as "a father first, a CEO second, and a manager no more."

Scooter Braun at Crypto.com Arena on December 6, 2023.Allen Berezovsky/Getty Images

21 transgender and nonbinary celebrities who are changing television

Cookies on the Business Insider India website

Scooter Braun is retiring from music management after 23 years. Here's everything to know about his life and career.

Scooter Braun, 42, was born in New York City and grew up in Greenwich, Connecticut.

Scooter is a childhood nickname that just stuck around — and he hates it.

Braun said basketball played a huge role in his career.

Braun attended Emory University, where he played Division III basketball and earned money by promoting parties.

Through his club promotion work, Braun got a job offer to run marketing at So So Def Recordings. He never finished his degree at Emory.

After leaving So So Def, Braun took to alternative routes to finding work and new talent. That's when he stumbled upon little-known rapper Asher Roth on MySpace.

Around the same time, he found a young singer from Canada on YouTube. His name? Justin Bieber.

Braun once said he considers himself a "camp counselor for pop stars."

In 2018, he branched out into film, forming Mythos Studios, which seeks to make movies based on comic book franchises.

Braun is also involved in philanthropy, including the March for Our Lives.

Braun has a large stable of labels and companies. It briefly included Big Machine Records, which he purchased in 2019. He sold the label to the South Korean company Hybe in 2021.

Braun's purchase of Big Machine sparked an explosive feud with Swift, who said she was not given a fair chance to buy her own music.

Swift's post caused a ripple effect across the industry.

Last year, many of Braun's biggest clients parted ways with him. J Balvin, who signed with Braun in 2019, announced he was moving to new management in May.

At the time, Justin Bieber was still under contract with Braun but was reportedly seeking new management.

Demi Lovato dropped Braun as a manager, which sources described as an "amicable" and "mutual" decision.

It was then reported that Ariana Grande, another of Braun's biggest clients, had also dropped him.

After 23 years, Braun announced the end of his management career. He described himself as "a father first, a CEO second, and a manager no more."