Rapper Consequence says Kanye West feared his career was over after crashing Taylor Swift's speech at the 2009 VMAs
- Kanye West worried that his career was over following his outburst at Taylor Swift at the 2009 VMAs.
- That's according to rapper Consequence, who featured on Ye's first two studio albums.
Rapper Consequence has said that Ye, formerly known as Kanye West, was worried that his career was over following his infamous incident with Taylor Swift at the 2009 MTV Video Music Awards.
Swift was accepting her award for best female video for "You Belong With Me" when Ye snatched the microphone from her on stage and proceeded to rant about how Beyoncé's "Single Ladies" should have won.
"I'm really happy for you," he said. "But Beyoncé had one of the best videos of all time."
Ye faced huge backlash for the incident, including from United States President at the time, Barack Obama, who called him a "jackass."
Consequence, who had guest verses on Ye's first two albums, "The College Dropout" and "Late Registration," told HipHopDX on Tuesday that Ye was worried his career was finished when his next single "Power" failed to reach the same heights as his previous efforts.
"To be 100% honest, 'Power' is 'Power' now, but that was the first record off that cycle, and 'Power' was kinda the first time it didn't go all the way," Consequence said. "It didn't do what 'Gold Digger' did, it didn't do what 'Can't Tell Me Nothing' did, and it didn't do what 'Stronger' did.
"So it was kinda like, 'What we gonna do?' We ain't got no out-the-gates smash. We got a single and they playing it, but it wasn't that one."
Consequence added that as a result, Ye switched up his rollout strategy and ended up creating "G.O.O.D. Fridays," releasing a new song every week until the release of his fifth studio album, "My Beautiful Dark Twisted Fantasy."
"It doesn't eradicate the Taylor Swift incident. It's not big enough to K.O. that," he said. "Brands ain't gonna forget that, touring ain't gonna forget that, so forth and so on. So which put Kanye in a corner, and he came out flying."
After Ye apologized multiple times to Swift for his outburst, the two became friends and were pictured together hugging and smiling at the 57th annual Grammy Awards in 2015.
The "Gold Digger" rapper reignited the feud in 2016, however, with the release of his song "Famous." In the song, he rapped about how he and Swift "might still have sex" and said he "made that bitch famous."
As a result, Swift appeared to hit out at Ye at the 2016 Grammy awards after winning the award for album of the year.
"As the first woman to win album of the year at the Grammys twice, I want to say to all the young women out there: There are going to be people along the way who will try to undercut your success or take credit for your accomplishments or your fame," she said.
"But if you just focus on the work and you don't let those people sidetrack you, someday when you get where you're going, you'll look around and you will know that it was you and the people who love you who put you there and that will be the greatest feeling in the world."