In a first quarter (Q1) earnings call with analysts, Netflix said it has seen a nice growth in the country after it announced in December that its mobile-only plan was available at Rs 149 per month, and entry-level plan at Rs 199 per month.
"The product fit incorporates subscription prices as well as willingness and ability to pay. So we have seen a nice uptick in engagement in India. We are definitely taking it in the right direction," Netflix co-CEO
According to
"So not a fundamental difference. And really, this was a bet in terms of long-term revenue maximisation, which is sort of how we think about the top level, the valuatory model we have for these things," Peters told analysts.
He said that Ted's team "is doing some incredible work on Indian content, and we saw the slate there".
"And we're really excited about a bunch of titles that were coming down and thought there was an opportunity to broaden the audience that got to see those titles," he announced.
Netflix said it is making good progress in
The Asia Pacific (APAC) region added 1.09 million paid Netflix members in the region in Q1 2022.
According to Netflix CEO
"There are over 100 million households that already are choosing to view Netflix. They love the service. We just got to get paid to some degree for them," he said.
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