- Kim Kardashian tweeted that she was "outraged" following Balenciaga's holiday advertisement.
- Balenciaga had to apologize and pull its ads after being accused of sexualizing children.
Kim Kardashian told fans she was "disgusted and outraged" by a Balenciaga holiday ad campaign accused of sexualizing minors.
Kardashian shared her thoughts on Twitter on Sunday, saying she held off on making a statement to "understand" how the campaign happened in the first place.
"As a mother of four, I have been shaken by the disturbing images," Kardashian wrote. "The safety of children must be held with the highest regard and any attempts to normalize child abuse of any kind should have no place in our society — period."
The Skims founder also said she was grateful the ad was pulled, but she was currently "re-evaluating" her relationship with the company.
"As for my future with Balenciaga, I am currently re-evaluating my relationship with the brand, basing it off their willingness to accept accountability for something that should have never happened to begin with — & the actions I am expecting to see them take to protect children," Kardashian wrote.
—Kim Kardashian (@KimKardashian) November 27, 2022
Balenciaga apologized and removed the ads from social media on Tuesday following the backlash. The ads featured a child holding a teddy bear in bondage gear, as well as a document from a Supreme Court ruling on child sexual abuse images.
The company also filed a $25 million suit against production company North Six, Inc. and set designer Nicholas Des Jardins for inclusion of the Supreme Court documents in the ad.
Following Balenciaga's apology, fans had been pressuring Kardashian on Instagram to make a statement, considering her past relationships with the luxury brand. She has previously been featured in Balenciaga advertisements and wears the brand on red carpets.