Nag Ashwin’s Prabhas-starrer
Kalki 2898 AD, with its visually striking dystopian landscape and high-octane action sequences, had audiences flocking to theatres after its release. And despite mixed critical reviews about its pacing and narrative, the movie managed to gross over ₹900 crore globally — making it one of the highest-grossing
Indian films of 2024. Now, after enjoying significant box office success, the film is now dominating the
OTT space, as well!
Kalki 2898 AD has made an electrifying debut on OTT after its grand theatrical success. Released on August 22, 2024, the film stormed into the OTT scene, racking up a massive 4.5 million views in its first week, making it the fifth largest
Netflix opening for a Hindi film. By the second week, the film had dethroned its competitors to claim the coveted #1 spot on Netflix's global non-English charts. Its viewership hit 2.6 million in Week 2, taking the cumulative tally to a staggering 7.1 million views.
What makes
Kalki’s OTT performance even more impressive is the sheer volume of viewing hours — 7.5 million in Week 2 alone—leaving contenders like
Untamed Royals and
Phir Aayi Haseen Dillruba trailing behind by significant margins. With almost 225% higher views than Taapsee
Pannu’s Phir Aayi Haseen Dilruba,
Kalki has firmly established itself as the reigning king of the streaming world, as koimoi.com reported.
The decision to release
Kalki 2898 AD on OTT soon after its theatrical run was likely driven by the growing trend of hybrid release strategies. With the film’s immense global appeal, platforms like Netflix offer an extended shelf life, ensuring it reaches wider audiences, especially those who might have missed it in theatres. The transition to digital also allows for continued audience engagement, cementing the film’s legacy beyond its box office success.
While its dominance continues on Netflix,
Kalki is also making waves on
Amazon Prime Video in other languages, broadening its reach even further. As fans eagerly await Week 3’s verdict, the big question remains — will
Kalki's futuristic saga maintain its momentum or start showing signs of slowdown? Only time will tell!
