How Chip and Joanna Gaines turned a tiny shop and real-estate company into a Magnolia empire

Samantha Grindell,Rachel AskinasiMar 24, 2022, 17:35 IST

Chip and Joanna Gaines have dozens of businesses.Cindy Ord/Getty Images; Magnolia; Target; Rachel Mendelson/Insider

Chip and Joanna Gaines have created an empire with their Magnolia brand.
"Fixer Upper" launched their careers, but it isn't the Gaineses' only revenue stream.

The Gaineses amassed much of their fortune from "Fixer Upper."

The couple starred in "Fixer Upper."Mireya Acierto/Contributor/Getty Images

But the Gaineses had been running Magnolia Realty for a decade by the time "Fixer Upper" aired.

Chip and Joanna Gaines own Magnolia Realty.HGTV

They also owned what is now known as the Little Shop on Bosque before they were HGTV stars.

The Little Shop on Bosque still exists today.Joanna Gaines/Facebook

The Gaineses went on to open Magnolia Market at the Silos.

Folks gather at the Magnolia Market at the Silos complex in Waco, Texas.Ross Hailey/Fort Worth Star-Telegram/Tribune News Service via Getty Images

Chip and Joanna opened Magnolia Seed + Supply in 2016.

The Gaineses also sell baked goods online and at the Silos Baking Co.

The Gaineses also began releasing the Magnolia Journal magazine in 2016.

The Gaineses began partnering with Target on the "Hearth & Home" line in 2017.

Chip and Joanna Gaines have a Target line.Nathan Congleton/NBCU Photo Bank/NBCUniversal/Getty Images

The Gaineses added the Magnolia Press Coffee Co. to the Silos in 2018.

The Gaineses opened Magnolia Table in Waco in 2018.

The Silos is also home to a myriad of shops owned by the Gaineses, including the Chapter One paper goods store.

The Gaineses sell accessories at Tried & True.

Juniper + Crew is a popular shop for children.

The Gaineses also opened Reverie when they expanded the Silos.

NO. 16 holds significance for Chip.

The Gaineses even have a beauty-focused store at the Silos.

The Gaineses also opened rental homes in Waco, Texas, for tourists.

The Gaineses own rental properties.Joanna Gaines/Instagram

Both Chip and Joanna have written eight New York Times bestselling books.

They have published eight books.HarperCollins Publishers/Thomas Nelson

The Gaineses launched the Magnolia Network in 2021.

Chip and Joanna Gaines launched their own television network.Larry Busacca/Getty Images

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